ENGINEERIN

G AESTHETIC
Business Plan
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 Table of contents

1. 2. 3.
Company
Business plan description Market analysis

4. 5. 6.
Products or Mk & sales Financial
services strategy projections
Executive summary
Our business plan outlines the strategy for [company name], a
[legal structure] that provides [products/services] to [target
market]. Our mission is to [mission statement/goal of the
company]

The market analysis shows that there is a high demand for our
products/services in the industry. We have identified key
competitors and believe we can differentiate ourselves through
our unique selling propositions (USPs)
 1.
Business plan
 Company description

History and vision Management team

Provide a brief history of your company, including Describe the key members of your team, their roles
when it was founded and its evolution over time. and responsibilities. Highlight any unique skills or
Then, describe your company's vision for the qualifications that set your team apart from
future and its long-term objectives competitors to establish credibility with potential
partners
 Market Analysis
Industry overview
Provide a brief overview of your industry, including its size and growth trends.
Identify key players in the market and any regulatory or technological changes
that could impact your business or company

Target Market
Describe your target customer segment(s) in detail, including demographics and
psychographics, and explain why they represent an opportunity for your product
or service

Competitive Landscape
Analyze the competitive landscape for your industry, identify key competitors
and their strengths and weaknesses. Then, you can explain how you plan to
differentiate yourself and your business from them
 Products or services

Descriptions Pricing Strategy

Provide a detailed description of your products or Discuss your pricing strategy, including any
services, highlighting their features and benefits. discounts or promotions you offer. Explain how
Use images or videos to help illustrate your you arrived at your pricing model and why it is
offerings competitive

Development Customer Support

Share any plans you have for developing new Describe customer support services offered,
products in the future. Explain how these offerings including technical support, training, and
will address a need in the market and differentiate warranties. Highlight customer success stories to
from others demonstrate effectiveness
 Marketing & Sales Strategy

Target Market MK Channels

Identify your target audience, including Outline the channels you will use to reach your
demographics, psychographics, and target market, such
buyer personas as social media, email marketing…

Sales Process Competitive Analysis

Describe how you plan to convert your current Analyze the strengths and weaknesses of your
leads into customers through your sales process competitors in terms of their products/services,
pricing strategy…

Value Proposition Metric & Goals

Clearly communicate the unique value that your Define key performance indicators (KPIs) that
product or service provides to customers compared measure the success of your marketing and sales
to competitors efforts. Set specific goals
3,780,147
Budget for the new products/services of the company
 Budget for this quarter
$1,300,000,000
Product development

$720,000,000
Marketing

$600,200,000
Talent acquisition

$900,000,000
Research

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 Revenue information
Q1 Q2 Q3 Q4 TOTAL
PRODUCT SALES $47,000 $45,000 $60,000 $65,000 $217,000

LABOR $15,000 $28,000 $30,000 $24,000 $92,000

SALARIES $25,000 $12,000 $27,000 $30,000 $94,000

MARKETING $20,000 $10,000 $11,000 $17,000 $58,000

NET INCOME $34,000 $22,000 $27,000 $36,000 $119,000

RENT $7,000 $15,000 $13,000 $8,000 $43,000

UTILITIES $3,000 $2,500 $4,000 $4,000 $13,500

Mockup
A mockup provides a visual representation of your
product or service, allowing investors or
stakeholders to better understand what you're
offering and how it works
 Business plan timeline

Research and planning Start-up phase

Growth phase Partnership

Product expansion Scaling phase

Innovation phase Exit strategy planning

 Canvas Infographic
KEY VALUE CUSTOMER CUSTOMER
KEY ACTIVITIES
PARTNERS PROPOSITIONS RELATIONSHIPS SEGMENTS
Identify important Define what sets your Define specific target
partners for your Identify key activities that business apart from Determine how you will customer groups
business create value for customers competitors interact with customers

KEY
CHANNELS
RESOURCES
Identify important
Determine how you will reach
resources needed for your
and engage with customers
business

COST STRUCTURE REVENUE STREAMS

Identify fixed and variable costs associated with the business Define sources of revenue for your business
 My Business Strategy
Attractive business model
High competitive strength

Low competitive strength

GROWTH AND EXPANSION REORIENTATION OR
STRATEGY ABANDONMENT STRATEGY

MAINTENANCE AND PROTECTION REDUCTION OR ELIMINATION

STRATEGY STRATEGY

Unattractive business model

 Target Infographic
DEMOGRAPHIC LOCATIONS
AGE 23-55 years old REGION North America, Europe & Asia
GENDER Female & male AREA Urban
OCCUPATION Employees
FAMILY Single & married people

BEHAVIOR

● They may be interested in personal and professional

development, as they are both employees and students
● They may be tech-savvy and use technology to
streamline their work and personal life

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 Organizational chart

Director of IT Systems administrator

IT manager
CTO Director of HR

CEO Accounting manager

CFO Controller Financial analyst

Accounts payable
Treasurer
 Market size Infographic

$255M $255M
"With the innovative approach and unique
features, we aim to capture a significant portion
of the $100 million"
$175M
$175M
"The research indicates that the market for $77M
[product/service] is projected to reach $20
million by next year"

$77M
"The market for [product/service] is currently
valued at $5 million"
 Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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