Packaging
Prepared
Foodstuff
LESSON 1
Packaging
GreenWave Solutions aims to introduce a line of eco-friendly packaging
products to reduce plastic waste in consumer goods.
Problem
Statement
THE
PROBLEM
SOLUTION
80% of plastic packaging is A line of
not recycled, leading to biodegradable
significant environmental packaging made
damage. from recycled and
Opportunity: With natural materials,
increasing demand for targeting Fast-
sustainable options, we Moving Consumer
aim to provide affordable, Goods sectors.
eco-friendly alternatives to
plastic packaging.
Project Goals
& Objectives
1 2 3 4
GOAL 1 GOAL 2 GOAL 3 OBJECTIVE
Launch 3 Secure Achieve 30% Reduce the
packaging product partnerships with market client's carbon
lines (food at least 5 major penetration in the footprint by 40%
packaging, consumer brands sustainable with our
shipping by Q2 2025. packaging market packaging
materials, and within 2 years. solutions.
retail bags) within
6 months.
Market TARGET AUDIENCE
Research & • Companies
• Retailers
• E-commerce Platforms
Analysis
MARKET
SIZE
The global sustainable packaging
market is expected to grow from $237.8
billion in 2023 to $412.7 billion by 2027.
Product
Strategy
PRODUCT OFFERINGS
FOOD SHIPPING RETAIL BAGS
PACKAGING
Biodegradable MATERIALS
Eco-friendly Compostable
food containers bubble wrap and shopping bags for
and wraps. boxes. retailers.
DISTRIBUTION STRATEGY
Partnerships with major retail
chains, direct-to-business sales,
and online platforms.
Financial
Overview
PROJECTED COSTS PROFIT
MARGINS
• R&D: $150,000
• Manufacturing Setup:
$250,000
• Marketing & Sales:
$100,000
• Total Initial Expected to grow
Investment: from 20% to 35%
$500,000 by Year 3.
REVENUE
PROJECTIONS
• Year 1: $1.2 million
• Year 2: $2.8 million
• Year 3: $4.5 million
Risk Analysis &
Mitigation
SUPPLY CHAIN
RISKS
MITIGATION MITIGATION REGULATORY
RISKS
MITIGATIO
N
Potential delays in raw Establish Demonstrate Changing Stay updated
material acquisition. relationships with long-term cost government on regulations
multiple suppliers savings and policies on and adjust
to ensure regulatory packaging. products
redundancy. benefits. accordingly.
Key
Milestones &
Timeline
MILESTONE 1 MILESTONE 2
Product Development Partnership Agreements
Completion (3 months) Signed (6 months)
MILESTONE 3 MILESTONE 4
Manufacturing and Distribution Full Market Launch (12
Ready (9 months) months)
Thank You
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