Title of the Business Idea
• EcoWrap: Paper Bags for a Greener Tomorrow
• Promoting sustainability through eco-friendly
packaging solutions
Introduction / Overview
• • Plastic waste is a growing concern in India
and worldwide.
• • Paper bags offer an environmentally friendly
and biodegradable alternative.
• • EcoWrap focuses on producing and
distributing durable, stylish, and recyclable
paper bags.
• • The aim is to support sustainable
development and reduce plastic dependency.
Problem Statement
• • Plastic pollution accounts for 60% of marine
waste.
• • Slow degradation: Plastic bags take up to
1,000 years to decompose.
• • Health hazards: Microplastics contaminate
food chains.
• • Policy pressure: Government bans on single-
use plastics demand viable alternatives.
Proposed Solution / Business
Concept
• • Launch a business producing recyclable and
biodegradable paper bags.
• • Use waste paper and agricultural residue as
raw materials.
• • Offer customized paper bags for retail, food,
and fashion sectors.
• • Partner with local artisans and SHGs (Self
Help Groups) for production.
Target Market / Customer
Segments
• • Retail stores & supermarkets
• • E-commerce and fashion brands
• • Restaurants, cafes & bakeries
• • Eco-conscious consumers
• • Educational institutions & event organizers
Business Model
• • Production through leased facilities and
decentralized manufacturing (women SHGs).
• • Revenue streams: Bulk orders, B2B sales,
retail packaging, and customized branding.
• • Distribution: Direct-to-business sales, online
platform, and retail distributors.
Competitor Analysis
• Competitor | Product Type | Price (INR) |
Strengths | Weaknesses
• ---|---|---|---|---
• Ecoware | Compostable Bags | 8-15/bag |
Strong branding | High cost
• PaperBag Co. | Kraft Bags | 5-10/bag | Wide
availability | Limited customization
• EcoWrap (Us) | Recycled Bags | 4-8/bag |
Cost-effective, local | New entrant
Marketing and Promotional Plan
• • Digital Marketing: Instagram, Facebook, eco-
friendly hashtags
• • Retail Collaborations: Partner with local
stores and cafes
• • Eco Campaigns: Workshops, school
campaigns, and green fairs
• • Packaging Branding: Print client logos to
increase visibility
• • CSR Tie-ups: Collaborate with companies for
bulk gifting
Financial Overview (Basic in INR)
• Component | Year 1 Estimate (INR)
• ---|---
• Initial Setup Cost | 5,00,000
• Monthly Operating Cost | 60,000
• Revenue (Year 1) | 12,00,000
• Net Profit (Year 1) | 2,80,000
• Breakeven Point | 9-12 months
Challenges and Risk Mitigation
• • Raw material shortage: Use alternative
sources like agri-waste.
• • Price competition: Offer bulk discounts and
customization.
• • Low awareness: Run educational campaigns
and eco-drives.
• • Weather impact: Ensure waterproof coatings
for monsoon durability.
Social and Environmental Impact
• • Employment generation for rural women
and artisans.
• • Plastic waste reduction of approx. 3
tons/year (target).
• • Promotes SDG Goals: Responsible
Consumption (SDG 12), Climate Action (SDG
13).
• • Encourages a circular economy model.
Future Vision and Growth Potential
• • Expand to pan-India retail supply chain.
• • Introduce paper-based packaging
alternatives for various industries.
• • Open eco-franchise outlets in metro cities.
• • Integrate carbon footprint tracking for
products.
Conclusion
• EcoWrap offers an innovative, scalable, and
eco-friendly solution to plastic pollution.
• By supporting sustainability and local
livelihoods, the business aligns profit with
purpose.
References and
Acknowledgements
• • Government reports on plastic ban &
sustainability (MoEF&CC)
• • UN SDG documentation
• • NGOs promoting paper bag usage
• • Acknowledgement to local artisans, advisors,
and academic mentors
