Liceo de Cagayan University

Senior High School Department – Main Campus

RNP Boulevard, Kauswagan, Cagayan de Oro City
S.Y. 2019-2020

“We serve you better!”

Submitted by:
ALINGIG, RAPHAEL
DAABAY, CLAVE IVAN
FANTONIAL, RANDULF
LADRA, RAFFSHAN
PAIRAT, KYLE ALISON
SUAYBAGUIO, CARLO DOMINIC

Submitted to:
Ms. Maria Joy B. Madiloso, LPT

ENTREPRENEURSHIP

2019-2020
 TABLE OF CONTENTS

I. INTRODUCTION
A. Proposed name of the business
B. Address of the business
C. Name of the owner or owners
D. Description of the business
E. Description of the product
F. Location of the business
G. Funding requirement and source

II. EXECUTIVE SUMMARY

A. Vision, Mission, Goals and Objectives
B. Business Model
C. Consumer Analysis
● Market Segmentation
● Market Targeting
● Market Positioning
● Marketing Strategy

III. PRODUCTION PLAN

A. Production Schedule
B. Production Process
C. Materials / Equipment Required
D. Raw Materials
E. Waste Disposal System
F. Quality Control System
G. Plant Factory Location
H. Floor Plan and Stall Designing
I. Estimated Production Cost

IV. MARKETING PLAN

V. FINANCIAL PLAN
VI. APPENDIX
 I. INTRODUCTION
A. Name of the business
3s Fast-Food Restaurant

B. Address of the business

The business venture will be established near at the Liceo de Cagayan University – Main
Campus located in RNP Boulevard, Kauswagan, Cagayan de Oro City. This address serves as
the main site for entrepreneurship and pilot launching due to the availability of the venue as
per designation and its community of educational and corporate members.

C. Name of the owner or owners

RAPHAEL ALINGIG
CEO
RANDULF FANTONIAL
Executive Assistant

RAFF SHAN LADRA CARLO SUAYBAGUIO KYLE ALISON PAIRAT CLAVE IVAN DAABAY
Finance Manager Operations Manager Marketing Manager Accountant
D. Description of the business
3s Fast-Food Restaurant have the menu that will be special, especially for the people who
wants to achieve healthy body, have fresh surroundings and have super style tables that will be
encircled by wooden seats with comfortable sitting cushion. The restaurant studied hard to satisfy
the taste and budgets for person who buy to us.

E. Description of the product

Squash float is a healthy dessert that is affordable for youngsters who wants to achieve a
healthy lifestyle. The dessert contains a lot of benefits like potassium which helps your muscles
work. The squash float is also popular for kids due to its delicious taste. There are also other
products like fruit shake and other healthy products.

F. Location of the business

Liceo de Cagayan University – Main Campus

G. Funding requirements and source

3s Fast-Food Restaurant Company will typically derive its financing from the personal assets
of its ownership and co-ownership arrangements, including family and friendly partnerships.
furthermore, the 3s company welcomes ventures capital investors that are interested of the business
project. The funding requirement is expected to be reached in 10 months, for the product to fully
launch. To be specific, the company will need the following funding requirements to establish and
sell the Squash Float:

FUNDING REQUIREMENT AND SOURCE

REQUIREMENTS PRICE (Php) SOURCE

SPECIFIED TOOLS & EQUIPMENT:

Frying Pan ₱ 999. 00 Co-Owners Personal Savings

Knife ₱ 220. 00 Co-Owners Personal Savings

Mixing Bowl ₱ 199. 00 Co-Owners Personal Savings

 Cooking Utensils ₱ 99. 00 Co-Owners Personal Savings

Silverware set ₱ 599. 00 Co-Owners Personal Savings

Apron ₱ 50. 00 Co-Owners Personal Savings

Hair net ₱ 15. 00 Co-Owners Personal Savings

Disposable gloves ₱ 40. 00 Co-Owners Personal Savings

Alcohol ₱ 40. 00 Co-Owners Personal Savings

PARTIAL TOTAL: ₱ 2,261. 00

INGREDIENTS:

Spring Onions (100mg ₱ 5. 00 Co-Owners Personal Savings

Onion (500mg) ₱ 5. 00 Co-Owners Personal Savings

Garlic (500mg) ₱ 5. 00 Co-Owners Personal Savings

Black Pepper (50mg) ₱ 5. 00 Co-Owners Personal Savings

Salt (50mg) ₱ 5. 00 Co-Owners Personal Savings

Carrot (500mg) ₱ 10. 00 Co-Owners Personal Savings

Vegetable Oil (1klg.) ₱ 25. 00 Co-Owners Personal Savings

Squash (10kg.) ₱ 100. 00 Co-Owners Personal Savings

Chicken Egg (2 pcs.) ₱ 10. 00 Co-Owners Personal Savings

Quail Egg (2 tray=48 pcs) ₱ 100. 00 Co-Owners Personal Savings

Del M Ketchup (320g) ₱ 22. 00 Co-Owners Personal Savings

Real Mayonnaise (80g) ₱ 20. 00 Co-Owners Personal Savings

All Purpose Flour (200g.) ₱ 22. 00 Co-Owners Personal Savings

Breadcrumbs (230g.) ₱ 40. 00 Co-Owners Personal Savings

PARTIAL TOTAL: ₱ 354. 00

PACKAGING:

Disposable Paper plates ₱ 24.00 Co-Owners Personal Savings

Toothpick pack ₱ 15.00 Angel investors

PARTIAL TOTAL: ₱ 37.00

START UP EXPENSES:

Legal fees & procedures ₱ 12,000.00 Co-Owners Personal Savings

Stationery etc. ₱ 15,000.00 Angel investors

Print Advertising: Flyers ₱ 6,000.00 Partner Media Outlet

Digital Advertising:
₱ 5,000.00 Angel investors
Social Media Engagement

PARTIAL TOTAL: ₱ 38,000. 00

LONG TERM ASSETS:

Workspace Desk ₱ 2,500. 00 Angel investors

Chairs ₱ 2,500. 00 Angel investors

File Cabinet ₱ 5,000. 00 Angel investors

Dirty Kitchen Room ₱ 70,000. 00 Co-Owners Personal Savings

Laptop with Mouse ₱ 37,000. 00 Angel investors

PARTIAL TOTAL: ₱ 117,000. 00

SUMMARIZED FUNDING REQUIREMENT AND SOURCE

 REQUIREMENTS PRICE (Php) SOURCE

Specified Equipment ₱ 2,261.00 Co- Owners Personal Savings

Ingredients ₱ 354.00 Co- Owners Personal Savings

Packaging ₱ 37.00 Co-Owners Personal Savings

Partners, Co-Owners Personal

Start-up Expenses ₱ 38,000.00
Savings & Angel Investors

Long Term Assets ₱117,000.00 Angel investors

TOTAL COST: ₱ 157,652. 00

SOURCE OF FUNDS
Source of funds Squash Float has a network of resources in attaining financial requirements.
Primarily, the company has a funding requirement of ₱ 157,652.00 as an investment baseline in
attaining the essential needed amount for the production and production process of the business
within its 12-month timeframe. As a company of coordinated administrators, the amount will be
divided to each with specific investment amounts. The financial resources for the operation of the
business venture will be primarily sourced out from each of the business co-owners then the
affiliates.
 II. EXECUTIVE SUMMARY AND ENVIRONMENTAL ANALYSIS

A. Vision, Mission, Goals and Objectives

❖ Vision
To provide the best food and happiness to the costumers.

❖ Mission
Serving the Filipino the delicious and good quality food that makes them smile in the
Philippines.

❖ Goal
To establish a fast-food that make the people in the Philippines satisfied and give
them the cheap and good quality of food, and give them a healthy and wealthy
lifestyle.
.

❖ Objectives

- To make our customer satisfied in any angle.

- To give people a healthy and good quality food in affordable price.
- To be environment friendly fast-food restaurant throughout the place.
- To give them affordable price.
- To establish customer loyalty and provide services
B. Business Model
KEY KEY CUSTOMER CUSTOMER
OFFER
PARTNERS ACTIVITIES RELATIONSHIP SEGMENTS

⮚ Related ⮚ Canvassing - To serve a - Mass multimedia - Office

Government ⮚ Gathering of product that marketing (Print, Corporate and
Agency Ingredients satisfies and Social Media) Academic
⮚ Manufacturers, ⮚ Production customers through various Community
⮚ School and /or media outlet members.
⮚ Pilot Testing - To consider partners (Always in
Corporate ⮚ Product affordability and
infrastructures weekday
Development convenience for - Introduction of a
and institutions rush)
& Variety the customers Mascot character
⮚ Multimedia - Pupils and
- To provide - Online updates
Advertising students in
ideas and and engagements
⮚ Marketing & school and
techniques nearby areas
Promotions - All of which, to
marketed for the
⮚ Administration establish a genuine
local public - Regardless
relationship with of a particular
- To ensure customers, the gender, young
profitability and manpower and customers are
growth of the partners. more likely.
company and its
members - In
KEY DISTRIBUTION anticipation,
RESOURCES CHANNELS customers
who seek
- Partner’s budget-
establishments friendly and
- Organic raw quick to buy
Ingredients (Eggs, - Social Media
& eat food
Pork and Beef products.
- Near
meat)
government,
- Special corporate and
Ingredients academic
infrastructures
- Work Kitchen
- Business
establishments

COST STRUCTURE REVENUE STREAMS

 ⮚ Raw and synthetic Materials
⮚ Kitchen facility and equipment with ⮚ Sales via business
maintenance ⮚ Online orders/ Food Deliveries
⮚ Production ⮚ Food Business retails
⮚ Quality control operations

C. Consumer Analysis
● Market Segmentation
Market segmentation permits the investigation to disengage its product to a specific
aggregate alone through specific shared characteristics. The item at its best will create a
predefined territory and trademark. This will be accomplished through the way toward
separating markets through factors. The item through market segmentation will think
about the hugeness of the sorts of market fragments.

Geographic Demographic Psychographi Behavioral

Segmentation Segmentation c Segmentation
Segmentation
Location: Both sexes Health- Persons who are
Cagayan de Oro All genders conscious physically active
city, Northern persons who and require food
Mindanao, Ages: 10 - 55 prefer high- for recoil.
Philippines years old. (From protein food
early adolescents products Persons who
Community to Mid-age have no time for
typology: Urban Adults) Persons who like breakfast so they
& Rural vegetables or resort to quick
Occupation: healthy products. snacks that
Climate: Dry or Gov't & Non- satisfies them.
sunny days Gov't Employees Persons who are
Workers, Pupil, budget-wise. Persons who
Student, Faculty prefer the
& Staff nearest food
source from their
establishments

● Market Targeting
The 3’s Restaurant will investigate the populace through Segmented Target
Marketing and allude to the customer scape of the undertaking through their qualities. By
separating, the recognized objective market will be individuals from the workplace and
 corporate world, for example, laborers, representatives. Meanwhile, academic institution
individuals, for example, pupils, students and staff individuals and other social gatherings
that exist in the school biome will be focused on. These targets will be attracted through
mass marketing methodologies, both print (flyers) and digital (social media) means.

● Market Positioning
The company will benchmark on relevant positioning characteristics from the
perspective of the customers called Value proposition that includes benefits, price, and
competitors will be acknowledged and will be treated as criteria.

High Price

Mango
Beer
Float

Milk
Tea

Unhealthy Healthy
3’s Specialty
Squash
Float

Junk
Foods

Low Price

The perceptual map of the market positioning technique of the company provides
the stance of the 3’s fast-food Restaurant amongst its competitors. Considering the criteria
of the Value proposition, the product stands in the near-middle point of the health benefit
 and price axis. This implies that the product is an emerging leader in both areas amongst
the common competitors.

● Marketing Strategy
Basically, the 3’s Fast-food Restaurant will go through analysis and finalization of
its market segmentation, focusing on and positioning. After which, direct marketing will
be applied. This marketing procedure will include a multimedia platform, specifically print
and computerized implies. For print, the 3’s Fast-Food Restaurant will use flyers applied
with fitting lay trip and plan standards. On the other hand, advanced methods through web-
based media commitment in Facebook, Twitter and Instagram will be formed. These stages
will fill in as the essential source of updates and notice from the restaurant. Luckily,
intuitive and exceptional substance will be introduced to the mass public to guarantee
action and support consideration. This promoting methodology is profoundly vulnerable to
the present status of social media activity.