Quick Start Guide

After you log in to your DSP, you want to create your first campaign and start bidding.
In order to make this possible, please follow these steps:

1. Create a Campaign.
2. Connect your campaign to the SSP endpoint.
3. Set the campaign's Targeting.
4. Create at least one Creative.

Let's take a closer look at each step.

STEP 1: Campaign creation

Our first step is to create the campaign:

1. Choose the Campaigns option on the left sidebar menu.

2. On the Campaigns tab press the Create new campaign button.

3. You will be automatically redirected to the campaign's creative type choosing tab.

4. Let's assume, you want to serve a simple Banner creatives in your campaign. Click on the icon of the creative type you need: in this case, Banner.

After choosing the Creative type for your campaign you will be automatically redirected to the New campaign creation page:

1. Set your meaningful Campaign Name. You can follow a pattern like Brand-Offer-Geo/Region-InventoryType-AdditionalInfo (e.g. SmartApps-FreeTrial-US-Banner-V1, FitnessGear-DiscountOffer-Europe-Native-Registration) or create your own.

2. Set the Default Bid Price - the price you want to pay for banners from this campaign, specifying the price per click if using CPC or per 1,000 impressions if using CPM.

3. Select Pricing Model - CPM (cost per mile) - means, that advertiser pays every time their ad is displayed 1000 times / CPC (cost per click) - indicates, that advertiser pays every time when user click on their ads.

4. Specify the time period during which the campaign will run in Flight Dates section. Don't forget to define Daily Limits, which help control your campaign budget and avoid overspending. Read more about configuration Flight Dates, Limits, Capping.

Press the Next button to continue the setup.

STEP 2: Endpoint connection

To receive traffic, you need to link an SSP endpoint to the campaign.

To do so, select SSP endpoints from the Available list.

Now your campaign is ready to bid.

STEP 3: Campaign targeting

The next step in creating process is linking Audience - a group of consumers targeted with the corresponding ads. It helps you to reach people who are most likely interested in your ads and leverage ad traffic more effectively. Audiences can be created by setting targeting options or/and using Lotame pre-built segments (available for additional CPM-based fee).

You can assign existing ones from the list or click Create new Audience button to create completely new Audience and configure targeting option that fit your campaign. For example, you can:

• Select location (e.g., users from United States);
• Choose device type (e. g., Phone);
• Filter by browser or operating system;
• Define demographics such as age or gender.

These options can be applied in various ways to narrow down your audience and ensure your ads are shown to the most relevant consumers. Maximum amount of Audiences linked to the campaign is five. Learn more in Audience.

Now you can press the Save button.

STEP 4: Creative creation

Our last step is to set up at least one Creative to be displayed.

When all campaign settings are done you can press the Save button. After that, you will be redirected to the Creative creation page:

• Fill in the creative name field.
• Add your creative using the option Upload Creative in the Ad Markup section. You can choose a file from your computer or simply drag a file into the respective field.

• Press the Upload button after choosing the creative.

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Kindly Note:

Creative parameters Width and Height will be filled automatically after uploading, but you can change them to get the image with the needed density. For example, you can set the 320х50 parameters for the 640х100 image, and it can be useful if you want to get creative with better quality.

• Add the Target URL — the URL where this creative will be redirecting the user after click.
• Press the Save button.

The basic campaign setup is ready!

In Case You Prefer Watching Video...

Watch the 3-min overview of the new Campaign setup in a video version: