Push
This creative type contains variation of an IAB Native Ad specified for Push Notifications.
To create a new Push creative type, please fill in the mandatory field Name and settings listed below.
Basic Settings
- Bid Price — CPM/CPC bid price inherited from the Campaign level. Overrides the campaign bid price for this creative.
- Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
- Frequency Cap (30 days) — banner view by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.
Ad Markup
The Icon, Main, and Logo images can be generally set in 3 different ways: as a local image, as one of the already uploaded image creatives from the Creative Library, or as a 3rd party tag.
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Icon Image – field for uploading the icon image.
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Main Image – field for uploading the main image.
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Click URL – landing page URL where the user will be directed after the click.
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Track Clicks – allows clicks tracking to analytics for this creative.
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Macros List – click to add needed dynamic macro(s).
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Title – ad title text. The maximum length is 36 symbols.
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Description – push ads text description. The maximum length is 75 symbols.
Advanced Options
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Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, an allow-list is applied. If they are contained in the 'battr' filed, a block-list is applied.
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Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' filed, block-list is applied.
Bid request must include targeted field values in Advanced SettingsCreative Attributes and Creative Category require the SSP to send this information. If an incoming bid request does not contain these fields, this creative will not bid.
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Updated 4 months ago