Reports

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Available only for Administrator
The Reports section available only for users with Administrator role. It displays general statistics data across all users, unlike the standardAnalytics page, which shows data only for the current user.

You can select the required time range from the calendar at the top right. — Select the required time range from the calendar at the top right.

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Different Time Zones
You can choose any available time zone in the appropriate field next to Dimension Filter to get the report in the desired time frames

Group by

Group by allows sorting your report by certain parameters. You can use only 1 grouping at the same time:

Group by	Description
Date	Groups the report by the date of the report.
Country	Groups the report by Country.
Browser	Groups the report by Browser.
OS	Groups the report by OS.
User	Groups the report by User.
SSP	Groups the report by SSP name.
SSP Endpoint	Groups the report by SSP Endpoint name.

Dimension Filter

Add Dimension Filter allows filtering the reports to a bunch of certain parameters:

Dimension	Description
Date	Filters the report by the date of the report.
Country	Filters the report by Country.
Browser	Filters the report by Browser.
OS	Filters the report by OS.
User	Filters the report by User.
SSP	Filters the report by SSP name.
SSP Endpoint	Filters the report by SSP Endpoint name.

Metrics

These reports present the following metrics:

Metric	Description
Bid Requests	The total number of Bid Requests received.
Bid Responses	The total number of Bids submitted in Response to requests.
Bid Rate	The percentage of Bid Requests that received a Bid Response.
Wins	The total number of Wins.
Win Rate	The percentage of Bid Responses that won the auction.
Impressions	Total number of Impressions (times an ad was displayed).
Clicks	Total number of Clicks (times an ad was clicked).
Gross	The total costs the advertiser pays to the DSP for displaying their ads.
Net	The costs the DSP pays to the SSP for delivering the ads.
Profit	The total profit is calculated as Gross minus Net
Spend	The total amount spent on ad campaigns.

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Export the Report
You can use the Export Campaigns button at the top to download the information about the settings of all the users' campaigns in CSV or JSON format.

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Reports are available for the last 45 days
We display the detailed data for the period of last 45 days. If you need to retrieve earlier Reports or increase storage period for your account, please contact your Account Manager or [email protected] and we'll help you.