ROMAN C. VILLALON COLLEGES FOUNDATION INC.

Sayre Highway St. East KIbawe, KIbawe, Bukidnon

romanvillalon@[Link]/(088) 314 1682

R.S.E PIÑATO
(PEANUT BRITTLE)

BUSINESS PLAN

PRESENTED TO:

LEIWANIE MAE C. JOSE

IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE

SUBJECT EDUKASYONG PANTAHANAN AT PANGKABUHAYAN WITH
ENTRREPRENEURSHIP (TLE 2)

SUBMITTED BY:

LOIDA SAJOL

JEAN CAHARIAN

CHAREYNEL RADAÑA

DECEMBER 08, 2024

TABLE OF CONTENTS
Executive Summary
…………………………………………………………………………………… 1

Section I. Marketing Plan

1.1 Product Description
……………………………………………………………………………. 2
1.2 Comparison of the Product with its Competitor
…………………………………. 3
1.3 Main Costumers
…………………………………………………………………………………. 4

Section II. Technical Plan

2.1 Production Process
…………………………………………………………………………….. 5
2.2 Raw Materials
………………………………………………………………………………………. 6
2.3 Raw Materials Availability
…………………………………………………………………… 7
2.4 Cost of Raw Material
………………………………………………………………………….. 8
2.5 Production Documentation
…………………………………………………………………. 9
2.6 Production Cost
…………………………………………………………………………………. 10
2.7 Product Label
……………………………………………………………………………………… 11
2.8 Product Picture
………………………………………………………………………………….. 12

Section III. Organization and Management Plan

3.1 Form of Business
………………………………………………………………………………… 13
3.2 Organization Structure
……………………………………………………………………….. 14
3.3 Group Picture
…………………………………………………………………………………….. 15

Executive Summary

RSE Peanut Brittle is a proudly local business committed to producing

high-quality, affordable snacks that bring joy to every bite. Our peanut
brittle is crafted using premium peanuts and caramelized sugar, ensuring
a perfect balance of sweetness, crunch, and nutty flavor. We focus on
maintaining the authenticity of homemade recipes while adhering to
modern food safety standards, delivering a treat that’s as delicious as it is
trustworthy.
Our vision is to become the go-to brand for peanut brittle, starting with
the local community and eventually expanding to regional and national
markets. We aim to offer value for money without compromising on
quality by using cost-effective production methods and locally sourced
raw materials.
By tapping into the growing demand for affordable, high-quality snacks,
RSE Peanut Brittle will cater to a diverse customer base, including
families, students, tourists, and small retailers. Our competitive pricing,
simple yet appealing packaging, and exceptional taste will set us apart
from competitors in the market.
With a dedicated team and a scalable business model, we plan to
establish a sustainable and profitable enterprise that not only satisfies
customer cravings but also supports local farmers and suppliers.
 Section I
Marketing Plan

1.1 Product Description

RSE Peanut Brittle is a handcrafted snack that combines simplicity

and excellence to create an irresistible treat. Made from freshly
roasted peanuts and caramelized sugar, it delivers a perfect
harmony of nutty richness and sweet, crisp goodness. The peanuts
are carefully selected for quality, roasted to enhance their natural
flavors, and then mixed with golden caramel for a signature crunch
that delights with every bite.
Our production process prioritizes both taste and safety, ensuring
that every batch is prepared under hygienic conditions to maintain
consistency and high standards. The brittle is cut into bite-sized
portions for easy enjoyment, making it ideal for all ages.
For packaging, we use simple yet secure resealable plastic pouches
that are lightweight, convenient, and cost-effective. These pouches
keep the product fresh and crunchy, preserving its taste and texture
for extended periods. The minimalist packaging design focuses on
functionality while allowing us to maintain affordability for our
customers.
 RSE Peanut Brittle is not just a snack—it's a carefully crafted
experience, blending tradition and innovation to satisfy cravings in a
budget-friendly way. Perfect for everyday indulgence, gifting, or as a
souvenir, it’s designed to be a versatile product that appeals to a
wide audience.
4o

1.2 Comparison of the Product with its Competitor

RSE Peanut Brittle stands out for its dedication to the essentials:
great taste, quality ingredients, and affordability. It avoids
unnecessary frills, ensuring the product remains authentic, cost-
effective, and appealing to a broader audience. This balance makes
it an ideal choice for customers seeking excellent value and a
delicious, no-frills treat.

Table 1. Comparison of the product with its competitors in

Dangcagan, Bukidnon
Particular Net weight Price
Glyza`s piñato 15pcs 55
Nicole`s piñato 20pcs 60
RSE`s piñato 35pcs 45
 Table 1. Shows the comparison of piñato(peanut brittle) to its
competition in the market area. Thus, the RSE Piñato is very
affordable than the other competitors.

1.3 Main Costumers

RSE Peanut Brittle caters to a diverse audience, ensuring its appeal

across various customer segments. Our main customers include:

1. Families Looking for Snacks

o Households seeking affordable, high-quality treats to enjoy at

home.
o Parents looking for wholesome snacks that both kids and adults
can enjoy.

2. Tourists Seeking Locally-Made Treats

 o Visitors exploring the area who want to bring home authentic,
locally-produced delicacies.
o Tourists looking for portable, lightweight, and flavorful
souvenirs that capture the essence of local flavors.

3. Retailers in Groceries and Souvenir Shops

o Small to medium-sized stores looking to stock affordable, high-

demand products.
o Souvenir shops that specialize in locally-produced goods,
catering to tourists and locals alike.

Section II

Technical Plan

2.1 Production Process

Procedure:
[Link] Peanuts
 Carefully select raw peanuts and roast them evenly to enhance their
natural flavor and aroma.
 Allow the roasted peanuts to cool before mixing them with caramel.
2. Melt Sugar and Butter to Make Caramel
 Combine sugar and butter in a heated pan.
  Stir continuously over low to medium heat until the mixture turns
golden brown and achieves the desired caramel consistency.
3. Mix Peanuts into the Caramel
 Add the roasted peanuts to the caramel mixture.
 Stir thoroughly to ensure each peanut is evenly coated with caramel.
4. Pour onto a Flat Surface
 Pour the mixture onto a flat, non-stick surface or greased tray while
it is still hot.
 Spread evenly to achieve the desired thickness.
5. Cool and Cut into Pieces
 Allow the brittle to cool completely to harden.
 Once cooled, cut into evenly sized pieces for easy packaging and
portion control.
6. Package in Resealable Pouches
 Place the peanut brittle pieces into resealable plastic pouches to
maintain freshness and provide convenience for customers.
 Seal the pouches and label them appropriately with the product
name, ingredients, and other required information.

2.2 Raw Materials

The peanuts, sugar, and margarine are the only raw materials needed to
produce the product.
2.3 Raw Materials Availability
By relying on locally available raw materials, RSE Peanut Brittle ensures
reduced transportation costs, supports the local economy, and
guarantees freshness in every batch. This consistent supply chain
enhances the sustainability and scalability of our production.
2.4 Cost of Raw Materials

Table 2. Cost of Raw Material

Raw Quantity Unit of Unit Cost Total Cost

Materials Measuremen
ts
Peanuts 1/2 kg ₱150 per ₱75
kg
Sugar 1/2 kg ₱80 per kg ₱40
Margarine 1/2 kg ₱100 per ₱50
kg
Packaging 35 By plastic ₱1 per ₱35
pouches plastic
pouches
Total of Raw ₱200
Materials
 Table 2. Shows the raw materials used in making this product with
the unit cost and the total cost

2.5 Production Documentation

2.6 Production Cost
Table 3. Production Cost
Particulars Cost
Direct materials 200
Direct labor 0
Total 200

Table 3. Shows the cost occurred in the business during production. The
production of the piñato(peanut brittle) cost is ₱200.
2.7 Production Label
 RSE PIÑATO

2.8 Product Picture

Section III
 Organization and Management Plan
3.1 Form of Business
Even though RSE Peanut Brittle is a sole proprietorship,
Me and my two other members share duties in its
operations. Me are in charge of general business
decisions, product development, and financing as the
owner. One partner is in charge of production, making
sure the peanuts are roasted and the caramel is properly
prepared, while the other concentrates on marketing,
sales, and distribution. Every one of you helps with the
daily operations, which keeps the firm running smoothly
and effectively, even though you still have complete
control and accountability for it.

3.2 Organization Structure

 Manager

Secretary

Marketing Financial Production

Distribution Cashier Cook