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Slavko Kacunko
Culture as Capital
Selected Essays
2011–2014
λογος
Bibliographic information published by the Deutsche Nationalbibliothek
Translations and copy-editing: Sarita Fae Jarmack, Stephen Reader, Helen Shiner, Beth Thomas.
Layout: Florian Hawemann.
Cover image: Sabine Kacunko. This visualization shows the famous north-west façade of
Coliseum in Rome at sunset.
ISBN 978-3-8325-3899-6
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
PART ONE
Art history and its threshold: process art . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
2. Roads to recursion. Some historiographical remarks on a
core category of process art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
2.1 Closed circuit as an open system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
2.2 Closed-circuit recursions in the roaring nineties . . . . . . . . . . . . . . . . . . . . . 28
2.3 Closed circuit beyond digital dogma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
. . . . . . . . . . . . . 35
3.1 Video as medium of speculative seeing and hearing . . . . . . . . . . . . . . . . . . 35
3.2 Video as a function of reality. Peter Campus . . . . . . . . . . . . . . . . . . . . . . . . 38
3.3 Bill Viola’s closed circuit video, 1972–76. . . . . . . . . . . . . . . . . . . . . . . . . . . 44
3.4 Patterns of transition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
PART TWO
Visual culture and its threefold delimitation:
mirrors, frames, immediacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
5. Mirroring the invisible. Culture, technology and (self-)observation . . . . . . 117
5.1 Mirror and image: the extension of light and mirror spectra . . . . . . . . . . . 121
5.2 Liquid mirrors: art and commerce, nature and architecture. . . . . . . . . . . . 125
6 TABLE OF CONTENTS
6. Margins moved to the middle. Process art within visual studies . . . . . . . . . 133
6.1 Visual culture and visual communication: theoretical framing . . . . . . . . . 133
6.2 Process art and the syntax of dynamisation . . . . . . . . . . . . . . . . . . . . . . . . 136
6.3 Camera. Monitor. Frame. Takahiko Iimura . . . . . . . . . . . . . . . . . . . . . . . . 145
PART THREE
Tracking back and look ahead: heritage and environment . . . . . . . . . . . . . 179
8. Culture as capital in media democracy. Envisioning the
post-visual condition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
8.1 The political economy of the game: aleatoric agony. . . . . . . . . . . . . . . . . . 181
8.2 Mirroring the mass-mediation: the democratization of photography. . . . . 192
8.3 Speculative difference revisited: Magic realism and
rational symbolism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
The chapters of this book were written over the past three years for art historians,
media theorists, and for students of art history and visual and modern culture.
Given their respective tacit knowledge of the transitional and process nature of
art and culture, these groups of readers’ premises and approaches to often the
same material can differ greatly. This collection of essays itself constitutes and
an overview of the work and especially of its underlying coherence. Finally, only
a few of the included essays have appeared in English before while some of them
represented here. Apart from restoring the unpublished full text of several essays,
a number of cross-references and explanations have been added to highlight links
between them. My own bibliography is therefore listed separately at the end of the
volume, while each chapter is closed with references and a list of quoted literature
relating exclusively to that chapter. This is designed to render the sources quotable,
which is regarded as a sounder method for the readers’ orientation than to fake an
My work in the three mentioned interrelated areas has been sustained through
the support of many friends and colleagues and numerous discussions of these
issues with them. To them I have a special debt and they will recognize many of
the concerns addressed here. I would also like to acknowledge the contribution
of professors Hans Körner (Düsseldorf), Martin Lang (Osnabrück) and Tilman
Baumgärtel (Berlin/Mainz) who read the manuscript and made helpful editing
suggestions. In addition I must acknowledge the support of my colleagues from
-
pecially of my colleagues and students at the Department’s section of Art History
and Visual Culture for both their encouragement and tolerance for some of my
ventures. I would also like to thank colleagues and students at the Osnabrück and
incorporated into this book. Finally, thanks are due to my family, especially to
Acknowledgements
Chapter 1. ‘Introduction: Cultural Turn & Speculative Capital’ has been written
for this occasion and has not been previously published.
version of the lecture held at the Academy of the Arts in Berlin within the program
of the exhibition Schwindel der Wirklichkeit on October 15th 2014.
reader Die Geschichte der Kunstakademie Düsseldorf seit 1945 (Deutscher Kunst-
verlag Berlin & Munich, 2014), but was not published. Because of the obvious im-
portance of the topics, which widely surmounts the individual and local interests,
German text here for the international audience. The second part takes up the last
two sections and was originally published as ‘Archives, Data Bases and Processual
Arts’ in van der Meijden P & J Fleischer & A Lumbye Sørensen (eds.), Arkiver i
kunst og visuel kultur (IKK, Copenhagen 2013), pp. 218–46. Reprinted by permis-
sion of the editors.
Chapter 9. ‘Great Dane meets Dalmatian. Ejnar Dyggve and the Mapping of Chris-
tian Archaeology’ was originally published in Quadratura – Writings in Danish
art history, a series released by the Danish Art Historian Society. Available online
-
mission of the editors.
Chapter 10. ‘Coreless. Bacteria, Art, and other Incommodities’ is a merger of two
Bacteria: A future Framework for Arts, Sciences and Hu-
manities’ summarizes my recent and current collaboration research and has not
-
tion is a revised and translated version of the essay ‘Das Leben, der Tod und die
Staubige Wiedergeburt: Zur Vermittlung von Bo(o)tschaften zwischen Kunst und
The following ten chapters present elements of what has been, for me, a continu-
ous and coherent process of crossing the disciplines of art history and comparative
media-, visual- and -cultural studies. In what follows, I interpret this project as a
-
cesses, including what I will term, process art. Process art is a term, which I have
recently found, by coincidence, is also being used by art historian, Martin Kemp.
argumentation is similar to mine. For Kemp (and for me), “art based on process,
particularly if the visual results are ephemeral, is clearly dependent for its long-
term survival on the modern media of visual recording. Process art tunes in com-
plex ways into our media and our ways of articulating our relationship with na-
ture. It is clearly one of the most potent options for the future of an engaged visual
art.” (Kemp 2011, p. 391)
It is notable that Kemp uses the same context to criticise recent narratives
employed within visual culture studies about the ubiquity of images. For him, this
ubiquity was “not a new aspiration, or even an unprecedented achievement, but
the spread of those who can aspire to generate images is something different.”
(384). In the same manner, according to Kemp, ‘process’ was also given a “fresh
prominence” in spite of its well-known, widespread usage before the age of com-
puters. The omnipresence of software and its underlying digital code, however,
has induced some representatives of software studies and digital ‘media art’ to
claim that software is the ‘materia prima’ of our global information society. Ger-
fried Stocker pointed out in 2003 that, in the meantime, “the central discourse
about the processuality of media art and the accompanying shift of valence from
object to dynamic system have retreated into the background.”1 What for Stocker
represented the then current dominant concept of data (a notion still in circulation
under the heading of ‘big data’), can also in its turn, ten years later, be seen to
have taken a back seat. This is not to suggest that the silent ‘culture wars’ between
like will discontinue. Important in this context is that research has been able, in
the meantime, to retrace the global genealogy of previous (new) media art more
1997, 2001 & 2014) By the same token, earlier questions about the ‘digitalibility’
of ‘image’ belong, in my opinion, to an obsolete, or perhaps better, rhetorical cate-
gory as is the case with issues around the ‘programmability’ of ‘art’. (cf. Manovich
1997 & 2001; cf. Ch. 4.) Peter Weibel admitted in 2000 (as had Lev Manovich in
2001, albeit less directly) that differentiation between ‘analogue’ and ‘digital’ with
respect to ‘old’ and ‘new’ media within the arts exhibit “philosophical inconsis-
tencies”; he also claims that “ultimately every continuous, analogue process is
divisible into the smallest discontinuous parts, much as a continuous line can be
constructed out of discontinuous points […] and this is exactly what the digital
art does; digitally presenting analogue, natural processes, or creating analogue
images from digits.” (Weibel 2000, pp. 206–207)2
A third aspect in Kemp’s work, that coincides with my own research, and
that deserves to be mentioned here, is that, in the same, rather brief article, he
cites the case of an artist who was known for his artwork, in which bacteria ‘ate’
pieces by famous modern artists.3 This addresses another logical step in artistic,
inherent within, process art. These three coincidental aspects – Kemp’s critique
of the ‘sudden’ ubiquity of images, his reference to digital media, and his use of
examples involving bacteria as he elucidates his conception of
their parallels in my project and my analyses of what I have been terming ‘bacteria
art’ for some ten years now – will be developed in some detail in the three parts
of this volume.
process art as a model for art history’s most im-
centrally the airy vehicles of ideas and emotions, the sometimes stern, sometimes
gentle taskmasters of self-realization.” (Stallabrass 2006, p. 6)
The concept of process art, therefore, also departs from the collective and
demotic self-referential ‘contemporary’ discourse, whereby the conservation of art
and culture; the way it is curated and managed; the focuses placed on it; and the
development of cultural preferences do not reveal to us who precisely is the col-
lective subject of the above-mentioned cultural practices. Both culture and capital
obfuscate the matter reciprocally. The concept of process art further diverges from
both the liberal, optimistic view and from the less optimistic neoliberal one. Ac-
cording to P. Gielen and P. De Bruyne, what they term the ‘catering regime’ under
neo-liberal conditions, “gives the customers the impression that they can choose
anything they like, made to their own measure, while in fact it delivers mass-pro-
duced, standardized products.” (Gielen and De Bruyne 2012a, p. 5) To imagine
and critically conceive culture as capital does not necessitate adopting either an
explicitly optimistic or a pessimistic vision. The point is to construct a minimum
level of reliable reproducibility whilst, at the same time, resisting neo-liberalist
bureaucracy and its “fundamentalism of measurability.” (4)
process art departs from ‘creativity’ and ‘subjec-
tivity’, both in the anthropological and cultural sense. This is why the transposi-
tion of the supposed incompatibility of the intention and perception modes to the
perceiver (cf. W. Kemp, W. Iser and the concept of ‘reception aesthetics’) cannot
solve the problem. Although the ‘presentational arts’ (Morse 1998)4 are certainly
-
ical tool for their interpretation, in the same way that oxymoronic constructions
like ‘performative installation’ do not help us grasp the meaning of process art.
(Plodeck 2010) The problems that emerge between the concepts of processuality
and intentionality had been introduced by the art historian, Michael Baxandall as
early as the mid-1980s as a methodological approach to resolve the impasse of the
‘aesthetics of work’, in order to measure what might potentially fall under the cate-
gory of ‘process art’. His arguments against a static interpretation of interpretable,
artistic intention led him to eschew what was assumed (hermeneutically) to be the
inherent intention of the ‘work’, that is, the ‘image’ seen as parts of a whole, with
the result that we “are not dealing here with one sole intention, but with apparent
sequence of developing intention moments. […] And if we cannot retell the pro-
cess either, we can postulate it. A certain process may not be reconstructible, but
the basic assumption that a process has taken place can be very essential for the
presentation of intention in a particular image.” (Baxandall 1990, p. 107)5 This
is the last ‘disclaimer’ with which I wish to preface this introduction. I agree with
14
Whitney Davis in his refusal of what he calls ‘intentionalist fallacies’ within art
history and visual culture. I doubt, however, that the behaviourists’ approach – de-
spite its advantages in many cases (cf. Chapter 7) – can either resolve the problems
that result from the prophecies of adherents of image and media ubiquity, nor can
it offer keys to the spaces between process art, corresponding concepts and other
related phenomena covered in this book. On the other hand, neither the mutual
non-reducibility of the visual, culture, economy and society to one another, nor an
image of “apparently miraculous, nondetermined, and asocial nature of artistic
achievement” (Nochlin 1971) seems to offer an appropriate approach.
In order to state my standpoint in positive terms, the two introductory sec-
tions will outline the necessary frames of references. They are designed, not least,
to assist the reader, prior to reading the essays in the following chapters, with their
inevitably changing densities.
Over the past few decades, many commentators on contemporary culture, media and
art have offered diverse descriptions of the dominant, omni-regulating, neo-liberal
production, reception and distribution regimes.6 These regimes have been recently,
-
ing deemed “the actual everyday implementation of a political agenda.” (Gielen and
De Bruyne 2012, p. 4) As an off-shoot of the marriage between globalisation and
neo-liberalisation, this regime generates cultural homogeneity (8) masked as cultur-
al diversity. Cultures reduced to their exchange value function, in fact, as capital,
The logic of capital”,
states art historian, Stallabrass accordingly, “churns up all material, bodies, cultures,
.” (Stallabrass 2006, p.
124) Many other commentators on contemporary culture often concur in their de-
mand for ‘realism’ in response to prevalent cynicism.7 -
tioned critics are among the proponents of Speculative Realism, a loose group of
philosophers, who manage to navigate the distractions and diversionary tactics of
the cultural regime, reconnecting them with the ‘deep distraction’ generated by the
Kantian and post- -
lassoux, Ray Brassier, Graham Harman, Ian Grant and Levi Bryant belong to this
group of contemporary thinkers, which is representative of a much wider circle,
– still foundational to Deleuze’s thinking – appear as role models for the anti-realist
science, and
its focus on language, culture, and subjectivity. (Bryant et al. 2011, p. 4) Aside from
the consequences of current object-oriented philosophy for the cultural and visual
turns of the recent present, the essays included in this book will address other im-
plications of a consequent refusal of the Kantian subject-oriented turn and its blind
alley of intersubjectivity. In Bryant’s object-oriented ontology, objects or substances
are thus conceived as “difference generators consisting of endo-relational struc-
.” (13) Since
making the difference is such a speculative assumption, it seems to me to be an
appropriate way also to address issues raised in the present volume.
“While it is true that everything visible is becoming, it is not true that all
becoming is visible.” (Grant 2006, p. 44., quoted after Harman 2011, p. 26.) Ian
which are discussed at various points within this book. The irreducibility of phe-
nomena applies, for Graham Harman, not least to ‘pure’ difference as conceived
by Deleuze. But all anti-object strategies of discrediting objects and reducing “re-
ality to a single radix, with everything else reduced to dust” (Harman 2011, p. 24)
carry with them insoluble problems. Apart from Harman’s slight underestimating
of the ‘dust’ as such and as metaphor (cf. Chapter 10), I believe his critique of the
philosophies of difference as conceptual idealism remains valid,
“Contrary to what correlationists proclaim, the presupposition of this dif-
ference is not a dogmatic prejudice in need of critical legitimation. Quite the
reverse: it is the assumption that the difference between concept and object is
always internal to the concept – that every difference is ultimately conceptual
16
– that needs to be defended. For to assume that the difference between concept
and object can only be internal to the concept is to assume that concepts furnish
self-evident indexes of their own reality and internal structure [...] an assumption
that then seems to license the claim that every difference in reality is a conceptual
difference. The latter of course provides the premise for conceptual idealism, un-
derstood as the claim that reality is composed of concepts – precisely the sort of
metaphysical claim which correlationism is supposed to abjure.” (56)
The concept of the ambivalence of objects, seen simultaneously as autono-
mous and as interconnected entities, is also defended by Ray Brassier. He addition-
ally argues for an avoidance of the unambiguous collapse of being, meaning and
thinking proposed by Deleuze. In the case of such cognitivism, which is, in princi-
ple, deeply cognophobic, “ index of
reality […] by re-injecting thought directly into being so as to obtain the non-rep-
resentational intuition of being as real difference.” (48) In Brassier’s analysis, the
basis of Deleuze and Latour’s post-modern scenario lacks a distinction between the
noumenal and phenomenal, and the real and virtual, which means that it is similarly
anti-
‘irreductionism’ in particular presents the “urbane face of post-modern irrational-
ism.” (51) By reducing reason to taste, science to force and
practical competence (and art to craft), Latour shrinks the argument by means of
his recourse to master metaphors, such as ‘actor’, ‘ally’, ‘force’, ‘power’, ‘strength’,
‘resistance’, and ‘network’ (Latour 1993 and Chapter 10). The genuinely postmod-
ern (if we may permit ourselves such a contradictio in adjecto) and cognophobic
aspects of Latour’s project are his attempts “to liquidate epistemology by dissolving
representation” and ultimately “to reassure those who do not really want to know.”
(52)8 Nick Srnicek concurs with both Brassier and Laruelle in his analysis of the
critique of both Derrida’s différance and Deleuze’s intensive difference by under-
lying their inevitable idealism. (Srnicek 2011, p. 166) The latter stems, I should
add, from Deleuze’s habilitation thesis, in which he presents
that iconic difference would emerge once the speculative difference between image
is the contribution made by the early work of Deleuze and Guattari in providing
us “with the most explicit model of how
structure,” programmed to reproduce its vital functions, which “unify the disparate
social practices into a coherent whole.” (174, cf. Deleuze and Guattari 1983)
The homogenising forces of global capital today accordingly manifest them-
selves, as art historian, Hans Belting remarks, in the form of “difference labelled as
17
a foreign culture,” which “has become marketable and thus an entrance ticket for
newcomers to the art market.” (Belting 2009, p. 3) Because cultural difference is
now so readily marketable, the issue seems no longer to be its supposed invisibility,
but rather an “excess visibility” (Stallabrass 2006, p. 25) Homogeneity, reproduced
Julian Stallabrass states, “in much prominent global art, [where] identities parade
for the entertainment of cosmopolitan viewers. Features of cultural mixing, irony,
and the overt performance of identity are comforting to the Western eye, which [as
9
controversially argues] is only secure with otherness as long as it is
not really other.” (47) Culture as capital ultimately appears in this form as an agent
of global concerns, where free trade and independent art act in conjunction with
one another. (4) Stallabrass, accordingly describes the link between the economic
expressions of neo-liberalism (greater inequality), its political expression (deregu-
lation and privatisation), and its cultural expression (an unrestrained consumerism).
The mentioned fundamentalism of measurability thereby meets the ineffability of
art works, already theoretically prepared by the theories of irreducibility, univocity
and so on, just outlined above.10 Pressurised by media democracy and its near rela-
tion, ‘mass culture’, the postmodern farewell to the link between art and aesthetics
leads to a sublimation of commodities, which function “like evanescent cultural
moves within a sophisticated, self-referential game.” (51) The “tamed postmodern-
ism” remains a mere, “ reality” operating under cir-
cumstances dictated by corporate culture, and brought about, not least, by digital
capitalism. (53, 54, cf. Schiller 1999) By following, and reproducing, the cultural
turn, the rhetoric of cultural mix and hybridism is disseminated today primarily in
its crossing of trade barriers on the surface of the global tectonic adjournment of
process art resists
this pressure, despite, nonetheless, not being protected from regulations and incor-
retroanalytical term, process art also seems to open up
an historical perspective beyond an obvious contemporary connectedness of culture
and capital, while continuing to have an effect on contemporary circumstances.
Thus, this addresses one of the important unresolved issues facing the new real-
isms and materialisms, which seek to depart from the impasses of the correlation-
ists, as can be seen in the thought of Husserl, Heidegger, Bergson, Sartre, Derrida
and Deleuze. The central moment of temporality in their philosophical work calls
18
visual images and pictorial representation with their comparable impasses as soon
as they are confronted with succession, process and temporality. Whitney Davis
(2011) alluded to productivity of succession in the creation and resolution of the
visual, both inside and outside of the cultural realm. What is still lacking, is, how-
ever, a reconsideration of image discourse in respect of the under-theorised media
and allied processes within the context of the arts, sciences and cultural studies.
In his early analysis, David Harvey established the “necessary relation” between
“a new round of ‘time-space compression’ in the organization of capitalism” and
the “rise of postmodernist cultural forms.
fundamental aspect of capitalist accumulation. (Harvey 1990, p. VII) The ‘time-
space compression’ as manifested in the form of image and image-based arts,
such as painting and photography again remain underexposed in recent attempts
at retroanalytical critique. The current situation for art history as a discipline is, in
fact, recognised as representational of the “aftermath of the crisis of medium that
has been played out in recent art and its associated discourse.” (Hawker 2009, p.
280) The response to that status quo has, however, not been distilled either from
the realm of process art or with regard to everything that we know about the me-
dia involved. Conversely, Hawker claims that “at a time when there is no common
understanding of the relationship between media and disciplines in art, perhaps
all that remains is
is the only relationship of which we can be certain.” (ibidem) The rhetoric of this
and similar agnosticism is quite closely reminiscent of the above-mentioned post-
modernist and correlationist approaches. Terry Smith conversely outlines his own
research interest in a more optimistic and “multi-scalar perspective of worlds-
within-the-World,” in which (in spite of) ‘time-space compression’, contemporary
art offers the potential for an “increased awareness of co-temporality.” (Smith
2013, p. 5) According to Smith, “this multi-scalar picture […] recognizes the dif-
ferential rates of their movement through actual time, and the mobility of those
whose lives weave between and through them. When it comes to individual and
collective experience, antinomial friction is the most striking feature of relation-
ships between people and their worlds, however persistent everydayness might
be.” (11) Although this diagnosis seems accurate – not least in its carrying of an
implicit critique of the underlying problem, as overseen from the control room of
19
the global cultural turn, and although the calls to shut down biennial exhibitions
appear logical within that context (12), an even more relevant question perhaps
remains unasked: to what extent will the exhibitions and museums as conveyors
of art and culture – still be able to retain their unquestioned place within our no-
tion of ‘contemporaneity’ in the future? Whilst there is no room here to address
institutional debates about (con)
temporality as a process in respect of process art.
In my view, the concept of process art exhibits a more complicated rela-
tionship to process philosophy, as it was conceived by Alfred North Whitehead
(1861–1947), and to his “epochal theory of time,” which the English philosopher
and mathematician devised between 1925 and 1929.11 The concept of presentation,
as a subjective experiencing of what is perceived, was counterposed by him with
a concept of representation that conveyed repetition in the form of an archetypal
image relationship. Whitehead argued for the latter. The supposed impossibility of
the distinction between in-
level. The ratio of the immediate experience of time, the “presentational imme-
diacy” as he puts it, is interrelated, I would argue, with the perception of process
art. How then can this relationship be interpreted as a continuum of extensive re-
lations, and how might they be made detectable by the senses and be reproducible
for an outsider? Incidentally, this question addresses the decisive methodological
claim that only reproducible subjects, objects and relations can be the subject of
and culture, as expression of the inner self and similar concepts. I agree with
process philosophy as comprising of
static instances. Equally, I see no potential for process art and philosophy either in
merging the thought of Whitehead and Deleuze, as Isabelle Stengers has proposed
in her “cosmo-politic” plea for a “speculative constructivism” (cf. Stengers 2008),
or in the ensuing calls for a joint ‘reading’ of Whitehead and Deleuze, as proposed
by Stephen Shaviro. (cf. Shaviro 2011) “A legitimate project of constructing an un-
conditional and universal rational knowledge of the real,” as Gabriel Catren puts
it, “will remain intrinsically limited by a transcendental anthropocentrism if the
subject of -
dental’ conditions of research.” (Catren 2011, p. 334) In other words, under the
cultural regime of capital and corresponding, correlationist thought, the tensions
touched upon in this introduction will be more appropriately addressed in combi-
nation with suitable artistic, cultural and
retroanalysis of process art starting from a histo-
riographical perspective and then continuing to look at educational and technical
aspects. In so doing, I tend to differ from most current discussions, in which these
emphases are reversed. The tendency of those working in general media aesthet-
ics to return to art theories, seen as foundational, prevents them, in most cases,
from achieving a clear view of the interplay of various related sub-genres, which
manifest themselves in a variety of artistic practices. The theory and history of
process art, which aims to encompass both old and new media art, must, therefore,
include retroanalytic steps to approximation in a critical balance to the futuro-syn-
historiographical remarks on
importance of such installations as a core category of process art. Closed-circuit
video installations are, secondly, taken as a point of departure for the categorisation
and revaluation of
archiving and accessibility. The second essay will then take an individual retroan-
alytic look at the barely known, early closed-circuit video installations of the most
prominent living video artist, Bill Viola. I have chosen his work as a case study, in
order to demonstrate the deception that it would be merely an exemplar for any mas-
ter concept taken outside its
essay written from a retro-perspective, this time dealing with more general, albeit
equally precisely envisioned frameworks for, and educational contexts of, video art
in the video art in Europe.
In the second part, the problems of process art, seen as a threshold of art
history, are further examined in another retroanalytical step, in which concepts
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